Carnival Thank You Burgers

Every Fourth of July, Americans celebrate their freedoms together over a barbecue. And yet many of the troops who make those freedoms possible find themselves far from home—unable to take part in the celebration. So Carnival Cruise Line, looking to be positioned as America’s cruise line, partnered with Operation Homefront and Guy Fieri to bring Americans and troops together for The World’s First Social-Powered Barbecue.

Americans posted messages of gratitude to the military on social media using #ThankYouBurger. Then, at Marine Air Corps Station Miramar (MCAS) in San Diego, these messages were laser-inscribed live onto hamburger buns and shared with Marines—with each bun printed using a custom built social-to-physical lasering device.

Role: Art Director / Designer
Client: Carnival Cruise Lines
Agency: SapientNitro